The more I see of people starting new businesses and almost immediately having trouble, the more I become convinced that the number one rule of business is to:
- Only make commitments that you can keep, and then…
- Work like the very devil to keep the commitments you make.
This begins with the first meeting with a new client or customer – show up when you agreed to show up. This is especially important for service businesses.
The relationship with a new client is so negatively impacted when either of these two key steps are not timely. And timely delivery of a committed product or service is critical to so much, from getting paid for current work to the future relationship with the client.